The need for schools to be aware of their brand protection is now greater than ever, with students and parents able to post potentially damaging statements about schools on social media with great ease.
In addition to taking pro-active steps around brand protection, schools should make sure that they have a plan in place to deal with the fallout of any negative impact on their reputation caused by, for example, social media posts. Teachers also need to be aware of their rights and obligations and to have a plan in place to deal with any negative and potentially damaging comments which may be made about them.
At this practical session, reputation management and brand protection specialists from Stephens Scown will be talking about how schools can take advantage of the legal system to protect their brand and to enable organisations to start to put together affective plans to deal with the fallout of any negative reputational incidents.
This training is being delivered by Stephen Scowns Solicitors